What Is an Automation?

Read this article to find out general information about automations and how you can set them up using Thrive Suite

Iulia Dezmirean avatar
Written by Iulia Dezmirean
Updated over a week ago

What are automations?

Put simply, an automation is a process that will automatically run when an event occurs.

As complex as the automation will get, the basic principle that lies behind it will always be a simple one: when <an event happens>, then <an action will take place>.

Here is an example of a simple automation:

When a user enrolls in one of your courses, they will receive a 'Welcome' email,

We can break this down into simple steps:

  1. The user creates an account on your website and signs up for a Thrive Apprentice course

  2. They are added to the autoresponder

  3. You create the email to be sent and set it up from your autoresponder

And so, the steps to create this automation would be:

  1. Set the start trigger to: user receives access to a product

  2. Add an action: add user to autoresponder

And, of course, in your autoresponder, set up the email as needed. The automation will start each time the start trigger event occurs.

Starting from this idea, you will be able to create automations and go from a simple one to a multiple-steps one in order to get the outcome that you are looking for.

Moreover, you can include filters, delays and other actions in order to create complex and specific workflows.

How can I create an automation?

This is where we come in. We've developed our own tool with the help of which you will be able to create and customize automations on your site. You can create workflows without the need to know how to utilize a coding language.

These automations have the purpose to facilitate your work and can be customized in order to have some actions automatically happen at certain times.

As we have created separate articles about creating automations using Thrive Automator, please make sure to check them out if you need help with the plugin:

In case you're looking for ways to go beyond the actions/filters etc. that we have provided, we have also added documentation in Github, to help developers create new triggers/actions/filters and so on. You can find more information about it here.

And as always, you'll find more articles and tutorials in our Thrive Automator dedicated knowledge base section.

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