Building an online course and then, making sure your clients have a way of purchasing it, can be a difficult process. This is why we have made it possible to connect Thrive Apprentice with your SendOwl account.
With the help of this connection, you can sell the course you have created with Thrive Apprentice in an easy way. Here are the seven steps you will have to take to achieve this:
Step 1: Create a course with Thrive Apprentice
The first step is to create a course with Thrive Apprentice for your website. Select or add a page where your course will be and then, start adding content to it.
You can structure your course on more levels: you can add lessons, chapters, and modules to it.
After you have created the course, make sure you publish it along with every lesson, chapter, and/or modules that it contains.
You can learn more about how to complete this step here.
Step 2: Connect Thrive Apprentice with SendOwl
The next step is to set up the API connection between Thrive Apprentice and your SendOwl account. This step has two phases you have to complete:
a) Set up the API connection with SendOwl
You will need to create a set of API keys in your SendOwl account (if you don’t already have one) and copy it.
First, go to the "API" section of your SendOwl Settings:
Click on "Add API key":
Fill in the details for setting it up and your key will be created and available in the list of API keys:
Then, go to the “API Connection” section of your Thrive Dashboard:
And create a new connection by pasting the API details in the corresponding fields, just like you would do with any other e-mail marketing or delivery service. Once the connection is done, you will receive this notification:
b) Set up the API Account Keys in the Integration Settings
The second phase you need to complete is related to the “API Account Keys” (Signing keys) that you can find in the API section of your SendOwl account.
You can find the “Integration Settings” if you go to the SendOwl section of your Thrive Apprentice "Settings":
Click on "Integrate with SendOwl" and paste the keys in the corresponding fields, and once done, click on "Save Keys":
For detailed info on how to connect Thrive Apprentice and SendOwl, check out this tutorial.
Step 3: Create a Product/Bundle in SendOwl
At this point, you will have to create a product in your SendOwl account that will represent your course.
a) Copy the "Single Thank You Page Redirect" URL
Before creating your product, go to the SendOwl section of your Thrive Apprentice navigation bar, and click on the "Quick Start Guide":
Here, select the first step from the list, and copy the "Single Thank You Page Redirect" URL you will find there under point three:
Then, go to your SendOwl account, and in the Checkout Options, complete the "Return URL" field with the "Single Thank You Page Redirect" URL that you have previously copied:
When this URL is saved as the "Return URL" in SendOwl, the "Thank You Page Settings" from Thrive Apprentice will be applied, after customers buy the products.
b) Add a new product in SendOwl
Now you can add the new products in the “Products” section of your SendOwl account.
You can create different types of products here, such as digital products or redirect type products. The important thing is to tie the product you create with your Thrive Apprentice course.
Since you have set up the "Return URL", the "Thank You Page Settings" will automatically be applied to the product you tie with your Thrive Apprentice course.
In the case of adding a “Redirect” product type, you can also use the "Single Thank You Page Redirect" URL, or you can enter the URL of the course directly (you can copy this URL if you open the "Course Details” option of your course).
Learn more about creating SendOwl products here.
Step 4: Complete the Checkout Settings
This step consists of two parts: adding a Registration page to your setup and completing the Thank you page settings.
You will have to go to the SendOwl Settings of your Thrive Apprentice navigation bar, and click on “Checkout Settings”:
a) Add a Registration Page
First, you will have to add a Registration Page. You can add an already existing page or create a new one. Once you have the page, you can edit it with Thrive Architect and use different landing page templates while doing so:
Keep in mind that when editing the Registration page, it is important to keep the “Checkout" element on the page!
More info on this here.
b) Complete the Thank You Page Settings
Next, you will have to set up what will happen after a purchase is finalized. You can choose between having a "Static Confirmation Page for all products" or "Redirect the users to the start of the purchased course" along with a personalized message:
Here as well, you can either add already existing pages, or you can create new ones and then, edit them. If you have Thrive Architect, you also have the possibility to choose from different Thank You landing page templates.
You can find detailed information on how to do this here.
Step 5: Set up the SendOwl Listener
In order to make sure that Thrive Apprentice and SendOwl can communicate with each other when the course is sold, you will need to set up the SendOwl Listener.
This can be done with the help of the “Listener URL”. Go to the “Integration Settings” of the Thrive Apprentice SendOwl Settings:
And copy the “Listener URL” from the second section of the page.
Then, access your SendOwl account again and, with the help of the “Listener URL” that you have copied, set up the minimum of four webhooks that are needed for the integration to work:
- Order completed
- Order failed
- New payment
- Refund issued
Note: You can add other types of webhooks here as well, depending on what scenarios are likely to occur with the purchasing of your course.
For instance, you can set up a “Free order issued” webhook as well.
However, please make sure, that you do not set any conditions while setting up the webhooks, because these conditions might lead to errors if they are not met while the visitors try to purchase the course, ask for a refund, etc.
Here you can find more info on how to set up the listener step by step.
Step 6: Create a sales page with a Purchase Link
Once the above setup steps are completed, you will have to create a ‘place’ where your clients can buy the course. This can be a sales page, for example.
You can create a new sales page that will have the purpose of presenting and selling your course, or you can use an already existing one.
The main point here is to insert the “Purchase Link” of the course on the page so that the visitor of the website can click on it and complete the purchasing process.
The "Purchase Link" of the course can be found in the SendOwl Settings, from the Thrive Apprentice dashboard:
First, you will have to generate the purchase link. Click on the “Product” or the “Bundle” section, depending on what you want to generate the link for:
Then, use the “Select an option” drop-down field to open the list with the products/bundles. Select the exact product/bundle (meaning the courses you have set up as products/bundles in SendOwl) that you want the purchase link for:
Then, copy the generated purchase link, which is the URL that appeared in the section under the Product/Bundle section:
This will be the URL that you will have to insert to your sales page. Add a call-to-action (e.g. Buy this course now!) to the sales page and link it to the course (in form of the SendOwl product), by using the purchase link of the product that you have previously copied.
More info on adding purchase links to sales pages here.
Step 7: Assign Access to Your Course
Assigning access to your course (and setting up the SendOwl Protection Options) is another way of creating a ‘place’ where your clients can buy the course.
In order to achieve that, you will have to set up a restriction for the course: make it available only if the visitor has already bought it as a SendOwl product and logs in, or if he/she will buy it now.
Go to the Thrive Apprentice dashboard, access the course, and click on the “Access restrictions” tab from the course page. When the tab opens, activate the “Restrict access” option:
Add a new access rule, with the "SendOwl Product" option, and set up the other aspects of the restriction as well. Exclude lessons from the restriction, if you want and choose a Restriction label for the course.
Last but not least, customize the message that will be displayed for people who do not have access to the course yet. Make sure to include a call-to-action along with the purchase link, in the message:
If you need more info on how to do this, please read this article.
When you finish setting up the restrictions you should save them. Then, the visitors of the page, where your course is, will have to either log in (which means they already bought the course) or register in order to buy the course and get full access to it.
After all 7 steps will be completed, your course will be ready to be purchased by the visitors of your website! All you have left to do is to advertise it and make sure people see your sales page/course page.
If you need any other details regarding the Thrive Apprentice & SendOwl integration, please look through our Thrive Apprentice knowledge base section.
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