Through the Thrive Dashboard, you can create connections with various email-related services that you can use with our products. While most users are familiar with email marketing services (e.g. autoresponders) such as Aweber, MailChimp, ConvertKit, and ActiveCampaign, there's another category of service that is less well known: email delivery services.
Some of the email delivery services that can be mentioned are Mailgun, Sparkpost, Amazon SES, Sendgrid, and many others.
What exactly do you need email delivery services for? And why is it a required step to create a connection to one, when you're using the asset delivery feature in Thrive Leads?
The Spam Email Problem
An email delivery service basically does exactly what it says on the tin: it delivers emails for you.
No matter what hosting service you use, one of the included features will be email delivery. In other words, your WordPress website can already deliver emails, via your hosting service. If you forget the password to your site and request a password reset email, that's how the email reaches you. WordPress sends it from your own hosting account.
So, why can't we just use this feature for asset delivery and other email sending features in Thrive Themes products?
In short, it's because of spam.
Sending an occasional password reset email is no problem, even from a low-end shared hosting account. But as soon as you're sending emails at a greater volume and especially if those emails are all the same or very similar (such as asset delivery emails that are all based on the same template), the sending activity starts to look suspicious.
The most likely result is that at some point, your emails will simply not reach inboxes anymore. They will be caught in spam filters and your recipients will never see them.
What's worse, you won't know this is happening. You don't get notified about something like this.
Email Delivery to the Rescue
Email delivery services take care of this problem for you. They ensure that your emails are delivered to inboxes, no matter how many of them you send, no matter what your website is hosted with, and no matter what email provider your recipients use.
This is why we require an integration with an email delivery service for all email sending features in our products. While it means adding a few steps in the setup process, it ensures that your emails get delivered and prevents potentially costly and frustrating problems (like people signing up on your site and never receiving the opt-in offer they signed up for).
Many email delivery services have very generous free tiers, so until the point where your business is generating tens of thousands of leads on a regular basis, you don't have to worry about the cost factor.
Enabling the Asset Delivery Feature on Your Website
There are several steps you need to take in order to set up the asset delivery feature on your Thrive Themes powered website.
We have several resources in our knowledge base, that you can go through:
Some of the steps might be slightly different, depending on the service you choose for the asset delivery However, all connections require a minimum set of API details, that you need to collect from the website of the service you are using.
We also have separate tutorials for each of the supported connections, and all of them are linked in the above-mentioned guide.
Hopefully, this article was useful to you. Make sure to check out other tutorials from our knowledge base, if you want to near more.
Lastly, if you enjoyed reading this article, don't hesitate to rate it with a smile below :)