The newsletter - one of the most effective tools you can use with email marketing- can help you maintain your audience engaged, all while you are promoting your website and your offers and promotions.
There are multiple ways in which you can grow your mailing list in order to promote your business and turn subscribers into potential customers.
One of the ways in which you can do that is by automatically adding your site's newly registered users to your mailing list when they fill in a form on your website.
In this example we will be using the "Login & Registration" element, to showcase how you can simultaneously allow your visitors to register to your website to access one of your Thrive Apprentice courses, and add them to the mailing list of your chosen autoresponder.
Create a Thrive Apprentice Course
As already mentioned, I will be using a Thrive Apprentice course to encourage my site's visitors to register to my website.
We have multiple resources available in our knowledge base if you want to learn how to set up your first Thrive Apprentice course:
After your course is ready and published, you will have to set up some access rules so that only the visitors who register on your website can access it.
In order to do that, you'll have to go to the "Access Restrictions" tab from your course dashboard:
Here, scroll down to the "Products" section and click on the "WordPress Role" section to open it:
As your main goal is to turn visitors into subscribers, tick the box next to the "Subscriber" role:
Now your access rule is set, so go ahead and "Save" your changes before you exit Thrive Apprentice:
If you want to read more about setting up the access rules for Thrive Apprentice so that you can create subscriber-only courses, then this article might be useful to you:
Add Your Login & Registration Form to a Page/Post
The next thing you need to do is to create a page or post in which you can offer the visitors the possibility of registering to your site, in order to get access to your course.
The easiest way to do that is with the help of a "Login & Registration Form" element.
This element allows you to quickly set up a form through which any visitor can register to your website.
After the element has been added to your page, the "Main Options" will become available for you to use. Select the "Register" type of form, in order to start configuring the necessary settings for the user registration:
With the "Register" type selected, go ahead and click on "Edit Form Elements":
This will take you to a new set of options, specific to the registration type of form. Our goal is to set up a connection with an autoresponder so that each new visitor who registers will also be added to our mailing list.
You can notice that the WordPress account is already set up by default, due to the fact that the connection is required whenever someone is registering for a WordPress account:
Let's see how to use these options in order to add your newly registers users to your autoresponder mailing list as well.
Set up the API Connection with Your Autoresponder
In order to add a new connection with your autoresponder, click on "Add Connection":
Next, open the drop-down list and browse through it until you find your email delivery provider/service:
For this example, I will use Mailchimp, and as soon as I select it from the list, I will be able to set up additional details, such as which mailing list should the user be added to, the type of opt-in for this integration, the tags that can be applied to the form and so on:
If you want to use Mailchimp as your preferred service, just as in the above example, then this article explains how to set up and use an API connection with them.
This connection works only if you have an active API connection with your autoresponder set up in your Thrive Dashboard.
Set up a GDPR Checkbox
Lastly, since you are adding your newly registered users to your mailing list, you should be GDPR compliant and have their consent to do that.
For that, you can set up a GDPR checkbox that the visitor can tick and thus allow you to access their personal data.
From the same connection pop-up, click on "Add new":
Now set up the new "GDPR Checkbox" field type from the list of available "Custom fields":
We recommend leaving these connections unchecked so that the GDPR field will be mandatory for anyone filling in the form:
You can then configure all the remaining options as per the guidelines from this article. Once you are done, click on "Apply", and your connection is now successfully created and ready to be used.
Now all the visitors who are registering on the website in order to access a Thrive Apprentice course will also be added to the chosen mailing list.
This way, you can send very specific offers and promotions only to those subscribers who were added to your list through this funnel. Your email marketing campaigns can be targeted to a specific set of subscribers, based on their previously shown interest in your Thrive Apprentice course subjects.
We also have a video tutorial showcasing this process (but with an opt-in form, instead of a login and registration form). However, the steps are mostly the same for both cases, so this video might come in handy to you:
Hopefully, this article about how to register users to your site and add simultaneously add them to your autoresponder was useful to you. If so, don't hesitate to rate it with a smile below :)