The use of cookies is an important aspect to consider when it comes to having websites that are compliant with the GDPR legislation. Placing and tracking cookies requires clear consent from website visitors.

If you want to make sure your website is in accordance with the GDPR legislation, one of the things you should do is place a cookie-related privacy notice on your website.

Some of the most essential info that this notice should include are the following:

  • What type of cookies you are using

  • Why do you use them (what information do you collect with them)

  • The way you use them (how do you process the information gathered with them)

In order to assist you with this, we have compiled the data regarding the cookies that our products use.

Please consult the tables below to find relevant information about the cookies for each of the Thrive products.

Thrive Leads


  • {log_id} - which represents an entry in DB for the following data: some internal IDs, IP, refferer, utm_source, utm_medium, utm_campaign, EMAIL

  • {referrer} - URL of the site from where the user came from

  • {utm_{cols}} - standard marketing query string variables

  • {key} = encrypt(array(user_email, {group_id}))

Thrive Optimize


  • event_type = [1,2]

  • test_id = autoincrement

  • page_id = autoincrement

  • variation_id = autoincrement

  • test_item_id = autoincrement

Thrive Quiz Builder

Thrive Ultimatum


We store the encrypted user email in order to prevent duplicated access to campaigns. The email is stored when the user is accessing the lockdown page with &email= query string parameter (received via marketing email most likely)

- lockdown saved only for Lockdown campaigns
- LOG_ID - database log id

- USER_EMAIL is encrypted one-way

Thrive Comments

Thrive Headline Optimizer

Thrive Apprentice

Thrive Architect

Thrive Dashboard


  • Our cookies will be stored in the default folder in which your browser stores cookies.

  • Thrive Ovation and the Thrive Themes do not use cookies. Thus, if you are using these products, you do not have to worry about displaying a cookie notice regarding them.

In case you need further information on certain Thrive products, please follow this link.

Hopefully, this article has made your job easier and it was useful for you. If so, please give us a smile below :)

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