After creating a campaign, you need to specify how and when this campaign should display on your site, namely the campaign type:
You can choose from three options:
In this tutorial, we present how to set up an "Evergreen campaign".
Step 1 - Select the campaign type
In Campaign settings, select "Evergreen Campaign":
Step 2 - Set up the Campaign
The first thing you need to set up while setting up and "Evergreen Campaign" is the type of campaign: you can choose between an "Absolute" and a "Minimum duration" campaign:
If you choose the first option, “Absolute” campaign, you’ll basically create a campaign that will last the same amount of time for each user. You can set the number of days, hours, minutes, and even seconds for the campaign:
If you choose the second option, “Minimum duration” one, you’ll notice a new set of options appearing on the screen. This type of campaign will allow you to set not just the duration of the campaign, but also the time and timezone at which the campaign will end:
The “Minimum duration” campaign means that the campaign will last a different amount of time for each user, depending on when the campaign was triggered.
However, even if the duration is always different for each user depending on when he triggers it, the campaign will still run for the minimum amount of time set by you.
You can read a more in-depth tutorial about these two options in the article linked here.
You next have the option of enabling the following features: "Activate Lockdown" and "Repeat this campaign":
1. Activate Lockdown:
This option is explained in detail in this article - Lockdown for Evergreen Campaign:
You can also use the tooltip, and see the provided explanation when you hover over it:
2. Repeat this campaign:
Activating the toggle will do the exact thing as its name says: it will basically make the campaign repeat itself after a period of time has passed (you can also hover over the tooltip for an in-depth description):
You can set the amount of time by entering a numeric value in the field underneath the option:
As you can see, this campaign can be triggered in multiple ways.
The "Select trigger type" options are: "Thrive Leads Conversion", "First visit to site", or "Visit to a specific page":
Example 1 - Thrive Leads Conversion:
You can connect the campaign to an entire Lead Group (all forms inside that specific Lead Group), or to specific forms, like Lead Shortcodes:
You can set this type of campaign to appear to your subscribers only. You can select any type of Lead Group or shortcode opt-in form created in Thrive Leads - once someone subscribes via the opt-in form, the campaign will be visible for this user.
You can, of course, set the duration of the campaign and if needed - repeat it automatically after a certain number of days
Example 2 - First visit to site:
This campaign will display for every first-time visitor. When a new user visits your website, this campaign will show:
If the user visits your website the next day, the campaign will no longer appear. He will be able to see the campaign again after 7 days.
Example 3 - Visit to a specific page:
This campaign is set to appear upon visiting a specific page on your website. This can only be an internal page/post/landing page, as no external URLs are supported:
This specific campaign example will show up every 3 days and last for 1 day. The offer will show on the post which you've searched in the "Search for content on site" field.
Step 3 - Display settings for your campaign
Now that your campaign is created, you can set the display settings, namely select the pages where forms should appear:
Click on "Edit" to select the pages and posts where the campaign should appear:
For more detailed instructions, on how to set display settings for your campaign, please see this article.
This is how you can create an "Evergreen Campaign". If you need more information about Thrive Ultimatum, make sure to check out our dedicated knowledge base section.
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