The dynamic content feature in Thrive Quiz Builder allows you to change the content of the results page depending on the result that the visitor obtained.
In order to exemplify how the Dynamic Content feature works, we have created a simple IQ test and created variations of the results page as follows:
In the example above, if the user achieves a score of between 100 and 110 (for example) then the text will be "You are REALLY SMART". However, if the visitor gets a score of between 111 and 120, the text will be "You are A GENIUS"
The real power of this feature comes from the fact that you can include any content in the dynamic content area.
So, you can include images, lists, buttons, and even countdown timers.
However, probably the most important element that a dynamic content element can contain is the lead generation element. This is really powerful because you can customize the signup that a visitor is shown based on the result that's obtained.
This is called segmentation and can help you build highly targeted groups of contacts on your mailing list.
How to Use the Dynamic Content Feature
In order to use the dynamic content feature, you have to be editing the results page of your quiz.
Click "Manage" in your quiz dashboard:
And then you can click to edit any variation of the results page:
You can now edit the results page content using Thrive Architect.
To add the dynamic content element to the page, look for it on the sidebar editor, and then simply drag it and drop it inside the page:
Note: Please remember that the "Dynamic Content" element will not be available for the Results Pages and the Opt-in Gate of the "Survey" quiz types.
Specifying the Number of Intervals
This will automatically open up a lightbox that looks something like the following:
Note: This lightbox will only display if you are using either a number quiz type or percentage quiz type. For category quiz types, this setting isn't necessary - the intervals will be automatically created for you.
In the Dynamic Content Intervals lightbox, you need to specify how many different "intervals" that you require. So, to replicate the IQ test example given at the top of this article, I would set this to 2 and click the green button.
A simple way of understanding this is: How many variations of the content would you like?
Using the Interval Control Panel
Once you've selected the number of intervals, a new control panel will be loaded at the bottom of the screen that looks like this:
- The purple "interval" is the interval that's currently being edited or the "active" interval. Any changes you make to the dynamic content area on the screen will be applied to the active interval.
- This is the control panel for the active interval. Here you can modify the range for which this interval should be shown. In the screenshot above, we can see that the currently active (purple) interval will be shown if the visitor gets a result of between 80 and 89 inclusive.
You can also split the interval into two or more intervals. This can be useful if you want to add a new interval that you hadn't previously thought about.
Finally, you can use the import button to copy content from another interval. This can be useful if you want to copy a structure or format from one interval to another, before making the necessary alterations.
- Green "intervals" are those that aren't currently being edited. There can be one or more green intervals at any time. You can edit any green interval simply by clicking on it. The content in the dynamic content element will automatically update, ready for editing.
- The equalize sizes button quickly resizes all the existing intervals into equal parts. For instance, if you have a result set of between 0 and 100 with 4 states, then clicking the button would create four equal states of 25 points each.
- The reset all button allows you to start the process again, from the initial settings lightbox.
If your quiz type is "category", then you will have a reduced control panel due to the finite and discrete result set. Some of the core functionality, such as switching between intervals and importing content is the same though:
Adding and Remove Content to the Dynamic Content Element
Note: Currently, you are only able to add one dynamic content element per results page.
It's very simple to add and remove elements to the dynamic content area. You can simply drag and drop elements either from the sidebar or from the existing content directly into the element:
You can also move the dynamic content area around your content by dragging and dropping it.
You can select the element by hovering over it so that there is a red dotted border:
Previewing your Results Page
You might be wondering how you can get a feel for how your dynamic content will look when published...
If so, allow me to introduce you to our new preview tool.
When you click to preview the results page, you will notice an additional control panel floating on the upper left-hand side of the page:
This control panel will allow you to switch between all the different result intervals for your results page and get a full preview of exactly how everything will look.