With Thrive Headline Optimizer, you can track your different headline variations, views, and engagements. Below you will find more information on how this information is recorded by our plugin.
All of the headline tests that you create using the "Content Engagement Settings" in order to record your headline test views and engagements. As a default, we have all the Engagements Settings active, the scrolling signal set to 30%, and the time on content signal set to 78 seconds.
In order to change these settings you need to go to your Thrive Headline Optimizer dashboard and click on the "Settings" button in the top right corner of the screen:
Afterward, you will be presented with the default engagement settings which now you can change.
You can activate or deactivate the click through engagement setting by using the On/Off switch next to it.
In order to get a better picture of how this engagement setting calculates your views and engagements, please read our "How do we calculate Click Throughs?" article.
As you could see above, this engagement setting can also be enabled or disabled using the On/Off switch. With the Scrolling signal engagement setting enabled, you will have another set of views and engagements that will be added to your headlines test total.
In order to change the default value, you can either enter another one in the input field of the text or use the slider beneath it.
This is how it works for the example shown above: if the scrolling signal is set to "30% down the page", a view will be recorded anytime a visitor clicks on the headline variation seen on your website.
Once he is forwarded to the post/page, if he scrolls down the page beyond the 30% set mark, an engagement will be recorded for the visitor.
Time on content signal
This engagement setting can also be enabled and disabled by using the On/Off switch.
This "time on content signal" works in the same way as the "Scrolling signal", except that in this case, an engagement is recorded if the users stay for more than the set time, in this case, 78 seconds, on the post/page that is undergoing a headline test.
For the Scrolling and Time on content signals, if a user ends up on your page/post, without clicking on its headline variation from somewhere within your website, the view and engagement will not be recorded in order to have the exact data of users interacting with your headline and not, for example, copying and pasting your URL.
Once you have modified your "Content Engagements Settings", to better suit the needs of your tests, you can save the settings as default, by clicking the "Save" button at the bottom right of your screen, or at any time, by pressing "Enter" on your keyboard when altering one of the input fields on the page.
Now, every time you start a new headline variations test, these will be the content engagement settings that the test will use.
If you are creating the test from a post/page, you cannot alter these settings during the creation process of the headline variation test, but if you are creating it from the Thrive Headline Optimizer Dashboard, one of the steps will be to set the "Content Engagements Settings", and the starting default settings will be the ones you saved during this process.
Hopefully, you found this article helpful!
However, should you need more information about Thrive Headline Optimizer, feel free to check out this section of our knowledge base.